Scott
Considering that Arborists sell their ware to Arborists, is it not time to
fully push for sales to allied professionals and more importantly the general
public. Very few Arborists supply CPD to these people (I can think of a
handful). Research can only be truly sponsored through market presence. Both
ISA and AA, have long achieved a growing market from their OWN, but not from
those who really matter financially or publicly. I still consider that we fail
fundamentally in marketing, a telly spot or major advert would change the
public view and the allied professional stance overnight ? Titmarsh did it in
2
minutes and made errors, though his limelight was overwhelming and people
listened and believed his errors!
Get the major industry bodies, allied professionals and associated sponsors to
throw a few quid at the job ? stop selling to each other and sell to those who
matter most - the client base!
We have UKTC, Mellor, ISA Discussion Groups, AIE, AA and ISA websites,
etc..etc.. basic chat lines for the sad and lonely Arborist, no-one else, just
the Arborist, I suggest we get a grip and market public wide!! If Richard
Branson were dead, he'd be swivelling in his plot!
Paul H.
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