I guess I see both sides of this.. that's only a timing difference not a
basic difference. We need to make other professions aware of what we can
bring to the table as well as make ourselves aware of what we can learn from
them. But there is more than awareness... there is perception. And how
would we be perceived? As intruding tradesmen or as peer professionals?
The engineers and architects and RICS types have all gone to great lengths
to create mystique of mythic proportions around their alleged expertise...
so much so that they can stray from their true expertise and still get
credibility. So I have to wonder if the chartered status and higher
qualification need to come first.
On the practical side, ASCA have changed the original name of the
Arboricultural Consulting Academy to simply Consulting Academy to make it
appealing to other professionals. This is not a technical offering, it's
about oral and written communication, standards of professional practice,
practice management and dispute resolution. (BTW 2001 is in Annapolis, MD
an easy East coast flight from the UK... Feb 27-Mar 3... seats may still be
available.)
The Matheny and Clark books from ISA, particularly the development book,
have stressed involving other professions in the process at the earliest
stages. Maybe Nelda can comment on who the workshop audience turns out to
be.
As to supplying CPD-CEU to other professions... 1) they may not be aware
they need it even if we did market it, 2) they may have their own CPD
requirements that outside discipline CPD does not satisfy some it becomes a
time availability thing. 3) some may take the 3 hour course andd figure they
never need and arborist again... they just got the whole picture.
Have you ever found it amusing when an engineer says "well the excavation is
only 24" deep we won't impact many roots?" Try saying to them "gee all
these joists look quite cluttered, lets take out every other one, give it a
cleaner look and save 50% on materials too. No big deal right?"
-----Original Message-----
From: Paul Hawksford <phawksford2000@xxxxxx.co.uk>
To: UK Tree Care <uktc@xxxxxxxxx.co.uk>
Date: Sunday, February 18, 2001 6:32 PM
Subject: Re: Public Perception
Scott
Considering that Arborists sell their ware to Arborists, is it not time to
fully push for sales to allied professionals and more importantly the
general
public. Very few Arborists supply CPD to these people (I can think of a
handful). Research can only be truly sponsored through market presence.
Both
ISA and AA, have long achieved a growing market from their OWN, but not
from
those who really matter financially or publicly. I still consider that we
fail
fundamentally in marketing, a telly spot or major advert would change the
public view and the allied professional stance overnight ? Titmarsh did it
in 2
minutes and made errors, though his limelight was overwhelming and people
listened and believed his errors!
Get the major industry bodies, allied professionals and associated sponsors
to
throw a few quid at the job ? stop selling to each other and sell to those
who
matter most - the client base!
We have UKTC, Mellor, ISA Discussion Groups, AIE, AA and ISA websites,
etc..etc.. basic chat lines for the sad and lonely Arborist, no-one else,
just
the Arborist, I suggest we get a grip and market public wide!! If Richard
Branson were dead, he'd be swivelling in his plot!
Paul H.
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