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RE: TreeCareApproved.Org TrustMark For Arboriculture

Subject: RE: TreeCareApproved.Org TrustMark For Arboriculture
From: nick
Date: Dec 14 2009 10:25:27
'The ISA UK+I Chapter should be re-absorbed by the bigger and (in my
opinion, now) better organised AA !.......


I believe the industry wants the rift healed. I believe the industry wants
one organisation representing it  (the AA would become the ISA UK+I
Chapter)'

I'm not taking a pop here David but which way round is it. I agree we should
have one organisation. Too much splintering is bad for the industry (Thinks
life of Brian splitters). Not that I think it matters greatly in the scheme
of things, personally I would rather be in the AA. Or should we all be
absorbed into the ICF?

Nick Burke
Arboriculturist MSc, BSc, MArborA
Suburban Studios  
nick@xxxxxxxxxxxxxxxx.co.uk
 
020 8654 2310
020 8654 3241
www.suburbanstudios.co.uk 
 
Think before you print  
 
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-----Original Message-----
From: DL-J [mailto:dl-j@xxxxxxxxx.com] 
Sent: 12 December 2009 18:40
To: UK Tree Care
Subject: Re: TreeCareApproved.Org TrustMark For Arboriculture

Hi Paulie

        "I now realise that my words were a bit harsh "   !

Y'know  of all people you are the very last that I would have ever accused 
of being "the master of understatements".   ;- )

Anyway, all comments are fair comments so allow me to review and respond....


"You are the spin doctor we dream about. But then we wake up, smell the 
roses and realise it was just a nightmare. Subscriptions and direct debits 
are the debts we should be avoiding. I've known you for too long and I for 
one wouldn't go for one of your schemes. It's a bit like 'Amway' was in the 
early 90's, lots of hype, but little return. By the way, it was I that 
started CAS with you and it was I that came up with the name. I thought it 
had potential but I was wrong. CAS is what it is, just another acronym, 
nothing more and nothing less. Good arboricultural practice comes from 
individuals who trade their wares in a professional manner, building up a 
solid client base and providing a robust service time and again. These petty

and very often useless organisational attachments simply dilute the whole 
ethos of what we are trying to achieve. I for one wouldn't touch them with a

barge pole. Keep it simple, stick with the AA, making them stronger simply 
makes us stronger... "


Spin is as spin does. You did come up with the name CAS, granted, but I took

it on and spent the next 7 years developing it and putting in place all of 
the protocols that guide it and its growth. If it means nothing to you, I'm 
sorry. It does mean something to the membership and I have heard from them 
that the main reason they remain is because they get referrals from it.

CAS started with 1 Area of professional competency and I left it with 7 or 
8. Since then I have brought 2 more to the table.

It has a new chariman and whether you want to believe it or not it is 
growing and thriving with new members joining all the time.

Paul you used to inspire me (perhaps in a competitive and sometimes 
belligerent way, but inspire all the same) and if you were of a mind to you 
could bring lots of drive and imagination to whatever mast you nailed your 
standard to. If that's the AA, great but as you were instrumental in forming

CAS from the AMIUG I am surprised that you don't want to stamp your mark on 
it and take it forward. But don't worry because others are doing that 
anyway, and doing so simply because it needs top be done.

As to TrustMark I am confident that if CAS delivers value for money, this 
will too only more so. I'm not going to make projections to encourage people

to join. I am going to say, "watch this space and please, jump on board 
whenever you feel that the advantages you will get as a direct result, 
outweigh the expense".

I wholeheartedly agree with your last statement.

For the record then, as ex long standing CAS Chair, ex ISA UK+I President 
and long standing AA Professional Member let me make my personal opinion 
crystal clear.

                The ISA UK+I Chapter should be re-absorbed by the bigger and

(in my opinion, now) better organised AA !

The personal development focus of the ISA and most certainly as a fantastic 
example of that, the ISA Certified Arborist scheme would bring to the AA the

aspect they (again in my opinion) miss from their catalogue.

A common complaint is that the AA means little to the individual Arborist or

small firm. They are better at representing those who have climbed to the 
top of the profession and larger companies as they seem to be their focus.

As a result, ISA has gained significant empathy with those individual 
arborists and those climbing towards the top and ISA certainly services the 
Certified Arborists very well. The TCC's are another jewel in the ISA crown.

It's a marriage made in heaven and it's only impossible because of the 
personalities that are still PREVENTING IT !

I believe the industry wants the rift healed. I believe the industry wants 
one organisation representing it  (the AA would become the ISA UK+I Chapter)

with aspects and facets that mean something to,  that resonate and engender 
empathy with, all walks of Arboriculture from those starting out to those at

the top of their profession.

I believe absolutely that the two organisations once working together would 
be dramatically more effective and influential than the sum of their 
respective parts.

So, stick with the AA, yes and give them everything you have, but also help 
make the ISA UK&I a valuable part of the AA if you have any influence over 
that. Then, and only then will this industry be able to shake off the past 
and really achieve it's true potential.

Now, is this spin or something that I feel passionate about?

In the meantime I will continue to do what I think is needed and wanted and 
commercially effective.

I will also keep offering my name as a candidate for a role as AA Trustee 
and no doubt that will continue to be thrown back in my face.

David Lloyd-Jones

--------------------------------------------------
From: "Paul Hawksford" <arborconsulting@xxxx.com>
Sent: Saturday, December 12, 2009 5:15 PM
To: "UK Tree Care" <uktc@xxxxxx.tree-care.info>
Subject: RE: TreeCareApproved.Org TrustMark For Arboriculture


David

Having re-read my posting, I now realise that my words were a bit harsh 
and for that I apologise, however, I still maintain that too many schemes 
dilute our professionalism.

Cheers...


Paul Hawksford
Principal Arboriculturist
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