UKTC Archive

Re: AA website

Subject: Re: AA website
From: Jonathan Hazell
Date: Dec 28 2015 16:37:39
That's very interesting John, thank you for sharing

Jonathan

Jonathan Hazell
Tree report writer
07501 XXX XXX
On 28 Dec 2015 12:27, "John Hearne" <johnhearne7@xxxxxx.com> wrote:

The following from a marketing website:

"Your logo is not that important these days, as most customers have no
motivation to remember the subtle intricacies or bizarre approaches to
logos that are intended to stimulate demand. They are already flooded with
colorful graphic look-alikes and continuously regenerated blasts from every
corner.

Today's customers are in need of a simple name to follow and remember until
the next time a need arises.

Names have replaced logos and have dramatically changed the rules of
corporate and product branding.

As the logos have lost their power, the companies now have to reinforce
their ignored name as a solo warrior. Previously, names were basically seen
in print; today they are mainly typed in cyberspace."


On Sun, Dec 27, 2015 at 8:20 PM, Paul Smith <paul@xxxxxx.org.uk> wrote:

Is that called being "flabbergasted" perhaps ;)

Paul

Paul Smith
Technical Officer & 'ARB Approved Contractor Scheme' Manager
Arboricultural Association
The Malthouse, Standish, Stonehouse, Gloucestershire, GL10 3DL, UK
Tel +44 (0)1242 XXXXXX  Fax +44 (0)1242 XXXXXX
Email paul@xxxxxx.org.uk Website www.trees.org.uk
Follow us on  Facebook and  Twitter.

Registered Office: The Malthouse, Stonehouse, Glos, GL10 3DL, UK
Arboricultural Association Ltd Company No. 4070377, Charity No. 1083845
Arboricultural Association Trading Ltd Company No. 05180170









-----Original Message-----
From: uktc-request@xxxxxx.tree-care.info [mailto:
uktc-request@xxxxxx.tree-care.info] On Behalf Of andersonarb@xxxx.com
Sent: 27 December 2015 14:06
To: UK Tree Care <uktc@xxxxxx.tree-care.info>
Subject: Re: AA website



Having now seen the new logo.... not quite sure what to say.




-----Original Message-----
From: Jonathan Hazell <go2jonathan.hazell@xxxxxx.com>
To: UK Tree Care <uktc@xxxxxx.tree-care.info>
Sent: Thu, 24 Dec 2015 15:46
Subject: RE: AA website


I rather like it......


Bill.





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To unsubscribe send mailto:uktc-unsubscribe@xxxxxx.tree-care.info

The UKTC is supported by Bosky Trees
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